Rowenta honors 140 years of invention and dedication to improve people’s lives through cutting-edge technology. Since its inception in 1884, the company has been a pioneer in developing solutions to transform home operations, adhering to a single goal: technological excellence in the service of humanity.
„This anniversary is a great honour for us, but also a responsibility. Rowenta has been part of the lives of millions of people over these 140 years. Rowenta products help you put technology at your service, giving you more free time for what truly matters to you,” Fabrice Lamy, Marketing Manager Central and Southern Europe Groupe SEB, mentioned.
Innovation at every step
During this anniversary year, the company has launched a series of products that reflect its continuous dedication to innovation and quality. The X-Force Flex13.60, manufactured in France, redefines cleanliness with its 2-in-1function, which combines vacuuming and washing in a single motion, delivering impeccable results. This launch aligns perfectly with Rowenta’s mission to provide practical and efficient solutions for modern consumer needs.
Additionally, the X-Clean 10 is a cordless upright vacuum with a washing function that ensures perfect cleaning for hard surfaces, while the Clean IT offers impressive power to handle daily accidents, including pet stains, making it ideal for maintaining upholstery.
When it comes to hair care, the company created Hair Therapist, an innovative solution that repairs up to 78% of damaged hair after one month of daily use, demonstrating the brand’s commitment to excellence and advanced technology. This revolutionary device, developed after 7 years of intensive research, uses the exclusive Thermal Care system to precisely distribute steam and heat, ensuring deep repair of damaged hair strands for a professional care experience right in the comfort of your home.
These products exemplify Rowenta’s philosophy of integrating cutting-edge technology into every innovation, bringing solutions that make life easier and more enjoyable for users.
In celebration of 140th anniversary, the company hosted a special event at the “Museum of Recent Art”, where the Ivo Grozdanov, General Manager Central and Southern Europe Groupe SEB, esteemed celebrities, and influential digital figures gathered to honor the brand’s legacy of innovation. The event featured exclusive demonstrations of the company’s latest technological advancements in floor care and hair care, showcasing the brand’s cutting-edge solutions.
Set against a backdrop of contemporary art, the event highlighted Rowenta’s dedication to enhancing everyday life through pioneering technologies.
Social Responsibility through Innovation
Alongside its commitment to innovation, the company has demonstrated a deep concern for the community and the environment over the years. In 2023, the company launched the social responsibility campaign „Meow and Woof, clean without a fuss”, donating EUR60,000 to the “Light into Europe” foundation to train guide dogs for the visually and hearing impaired.
This initiative not only had a profound impact on beneficiaries but also involved the company’s customers and partners, turning a gesture of solidarity into an inspiring movement of support and independence. The partnership between the company and Light into Europe developed also in 2024 and will extend into 2025, strengthening their shared mission to transform lives and bring hope and confidence to people with visual and hearing impairments.
“We are extremely grateful to all our partners who have supported us over the years in building the Rowenta brand. It is our mission to continue making history and providing innovative solutions that improve people’s lives”, added Fabrice Lamy.
A Legacy of 140 Years
The company has crossed the centuries with a clear vision: to transform daily life through innovation. From the first products launched at the company’s beginnings to today’s advanced technologies, Rowenta continues to be a benchmark of quality and progress.
This 140th anniversary not only marks an important milestone in the company’s history but also a starting point towards a promising future, where innovation and sustainability will remain central to the company’s vision.
