The success of a modern firm depends on automating daily operations and optimizing processes. In the age of digitization, software programs that promote efficiency, integration, and teamwork are essential to creating a competitive business.
Among the most well-known software platforms are BRILU, a SaaS marketing solution that aids businesses in scaling through the use of cutting-edge AI and 3D technology, and Odoo, which provides complete business administration solutions with several benefits and cost-effectiveness.
Dan Alexandru Barbu, CEO of Matteale Consulting Services, and Florina Onetiu, co-founder of BRILU, provide in-depth insights into the most useful software applications and how they can optimize a business.
„In a world where technology evolves rapidly, continuous adaptation becomes the key to business success. Applications such as Odoo for customer relationship management are not just tools but true partners in streamlining and organizing businesses. They reduce working time, improve collaboration between teams, and enhance communication by offering transparency and real-time accessibility. Additionally, BRILU, a revolutionary SaaS marketing solution, helps businesses scale quickly and easily using artificial intelligence and 3D functionalities. Every business integrating BRILU into its website can customize its profile, starting from predefined templates, to provide customers with a faster product filtering process. Investing in such applications translates into enhanced competitiveness and improved customer experiences, both critical in today’s market context,” Dan Alexandru Barbu, CEO of Matteale Consulting Services, mentioned.
Odoo – The Complete Management Solution for Businesses
Odoo is an integrated software platform designed to provide comprehensive solutions for business management. Among its advantages is its focus on omnichannel capabilities, enabling seamless management of all sales channels—both online and offline—from a single interface. This ensures a smooth customer experience, increasing conversion and retention rates. Odoo also offers dedicated applications tailored to specific business types, allowing for a perfect fit with the needs of any industry.
Another essential benefit of Odoo is its competitive price, approximately EUR18 per user per month, compared to other complete solutions that can exceed EUR30–40 per user per month. This cost difference can be significant for businesses requiring numerous licenses and looking for a scalable solution without exorbitant costs. Additionally, Odoo easily integrates with other existing systems, enabling businesses to continue using their essential applications while expanding their capabilities through this integrated platform.
BRILU – A SaaS Marketing Solution to Scale Businesses Using Advanced AI and 3D Technologies
BRILU is a next-generation SaaS solution at the intersection of hyperpersonalization, multimodal virtual assistants, and 3D technologies. It revolutionizes customer interactions by qualifying opportunities directly on websites using artificial intelligence. Its unique tool, „Session Performance Rate (SPR)™,” measures session performance and provides comprehensive user activity data, while the 2D interface facilitates personalized large-scale sales. BRILU transforms the digital presence into a dynamic market research tool, driving engagement and increasing conversions through personalized experiences and product demonstrations.
Developed for the European market by Florina Onetiu, BRILU targets companies and entrepreneurs aiming to stay competitive, anticipate customer needs, and operate in e-commerce, tourism, real estate, healthcare, or technology. BRILU leverages artificial intelligence to analyze customer interactions, providing personalized insights and actionable advice. It can suggest optimal actions for each client, helping sales teams identify opportunities faster and prioritize leads based on relevance.
„After 20 years of experience in marketing, I realized a significant market need for tools that enhance marketing campaign efficiency, improve online user experiences, and refine how companies develop and measure results. BRILU is the product of thorough research and close collaboration with Romanian entrepreneurs, aimed at personalizing and refining the online user experience. BRILU redefines customer relationships, enabling relevant and personalized online interactions through artificial intelligence and digital avatars. This is the first major benefit, transforming how companies communicate with users. Secondly, our platform streamlines lead generation and qualification, making the process of converting visitors into customers faster and smarter. Lastly, BRILU is easy to integrate and scalable, giving businesses of all sizes the ability to adapt and grow in an increasingly competitive digital environment,” Florina Onetiu, co-founder of BRILU, concluded.
