Bergenbier S.A. strengthens its commitment to social responsibility and moderation in alcohol consumption by launching the #TraiesteResponsabil (#LiveResponsibly) project. This digital campaign aims to encourage consumers to adopt a balanced and mindful lifestyle, promoting moderation and healthy choices in all aspects of life.
Alongside Petronela Rotar, a writer and psychologist, #TraiesteResponsabil opens an honest dialogue about emotions and excessive consumption, early warning signs, and the importance of moderation. The campaign takes shape through an editorial project within the Fain & Simplu podcast, hosted by Mihai Morar, where Petronela addresses topics like self-control and emotional and psychological education.
„Beer can be a social bond and a reason to celebrate when consumed in moderation or when opting for alcohol-free versions. Through this project, we aim to continue the conversation around alcohol and responsibility, focusing on the connection between emotions and excesses across all aspects of life. Year after year, we strive to open dialogues centered on moderation, and with #TraiesteResponsabil, we want to promote a balanced lifestyle, giving our consumers greater control over their choices,” Monica Constantin, Legal & Corporate Affairs Director, mentioned.
Responsible consumption is a key pillar in the beer producer’s strategy, and over the years, Bergenbier S.A. has expanded its portfolio of non-alcoholic products to include nine varieties. The #TraiesteResponsabil campaign is available online, on Bergenbier S.A.’s official social media pages, as well as on the Fain & Simplu YouTube channel.
„I find it very important that we’re having this conversation about responsibility, emotions, excesses, and the connection between all of these and alcohol consumption. Campaigns like these bring much-needed awareness and information to those who may never have considered this perspective before. I applaud Bergenbier’s initiative,” stated Petronela Rotar.
Bergenbier S.A.’s responsibility strategy encompasses three main pillars: people, the environment, and responsible alcohol consumption – highlighted on the prieteniresponsabili.ro platform.
