Bergenbier Non-Alcoholic, one of the leading brands in the non-alcoholic beer category in Romania, joins the Romanian Cycling Federation (FRC) as an official sponsor, in a strategic partnership that will last for three years.
This collaboration reflects shared values such as friendship, a balanced and responsible lifestyle.
„Bergenbier Non-Alcoholic is an inspired choice for those who do not want to give up the authentic taste, but want to remain active and responsible. We are happy to be part of the Romanian cycling community and we are confident that, together with the Federation, we will encourage performance and the joy of cycling. Friends know why!” Bogdan Jianu, Senior Brand Manager Bergenbier, mentioned.
In turn, Cătălin Sprânceană, president of the FRC, emphasized the importance of this partnership: „The support of a brand so appreciated in Romania is a reconfirmation of confidence in the potential of Romanian cycling. Together, we aim to bring this sport closer to the public and build a solid culture of outdoor movement.”
On the market for 24 years, Bergenbier Non-Alcoholic is the ideal alternative for those who want to enjoy the taste of a refreshing beer without consuming alcohol.
„We are proud to support the Romanian Cycling Federation, a partner dedicated to performance and an active life. Through this collaboration, we want to be with not only athletes, but also all those who choose cycling as a form of freedom, health and balance,” said Ciprian Anton, Events & Sponsorship Manager Bergenbier S.A.
The Romanian Cycling Federation is the forum that coordinates and supports the development of performance cycling in Romania, while promoting cycling as an active and sustainable way of life. Through this partnership, the Federation continues to attract brands and initiatives that contribute to increasing the visibility of cycling in Romania, alongside the sport.
Bergenbier Non-Alcoholic is one of the most beloved non-alcoholic lager beers, it is produced by Bergenbier S.A., part of the Molson Coors Beverage Company group and is on the Romanian market both in bottles and in 0.5L cans.
