Nicolae and Alina-Maria of Romania have endorsed the authentic Romanian goods of ECLAR Factory, located in Băilești, Dolj County, signifying distinction among local brands.
Since 1914, when Romanian merchants and craftsmen started to become more and more important in the nation’s economy, the Romanian Royal House has supported outstanding small producers and regional artisans. This history dates back more than a century.
Nicolae and Alina-Maria of Romania are passionately continuing this tradition through the „Chosen Project” (Proiectul Alese), which validates the outstanding quality of products and services offered by select national brands. The seal that accompanies this recognition is more than a symbol of quality: it embodies the essence of Romanian craftsmanship, creativity, and professionalism—a mark of pride and the passion behind the product’s development and market presence.
“We are deeply proud to announce that ECLAR detergents are now among the products personally used and trusted by Nicolae and Alina-Maria of Romania—convinced both by the quality we offer and the authentic Romanian passion and production process behind everything we bring to market”, Ramona Ungureanu, Administrator of the company, declared.
Romania’s first bicarbonate gel detergent – the only detergent endorsed by Nicolae and Alina-Maria of Romania
The recognition received through the „Chosen Project” led by Nicolae and Alina-Maria of Romania also highlights the innovative character of this company’s products. These are the first gel detergents on the Romanian market made with baking soda, osmosis-purified water, and coconut extract.
„We consider [the company’s] inclusion in this collection of exceptional products endorsed by Nicolae and Alina-Maria of Romania as a special mark of respect for our work and for the mission that has guided us from the beginning: to bring real value to the Romanian market through authentic, locally made products created with respect for quality and people”, Ungureanu added.
This is the second significant milestone in the firm’s recent history, and it follows a strategy change when the company decided to assume complete control of its detergent sales and distribution.
